Austin Film Festivals and Events 2017

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Video Marketing Trends for 2017

Video Marketing Trends 2017

To highlight the popularity of video content, here are some interesting facts:

  • YouTube has over a billion users, which is almost a third of the Internet population.
  • It’s estimated that content delivery network traffic will deliver over half of all internet video traffic by 2019.
  • On mobile devices, users spend more than 40 minutes watching videos.

Video has turned into one of the biggest trends and businesses both small and large should take advantage of this powerful medium. In particular, there are five major trends you should focus your attention on this year.


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Chevrolet Drives Huge Video Views to Become Most Watched Auto Brand

In May, Tubular’s rankings of the top automotive properties debuted with Nissan in the #1 spot in May with 84.9 million views, and Chevrolet was #2 with 80.1 million views. Now the June rankings have just been published and Chevrolet has pulled into the #1 spot in June with 104.0 million views, Hyundai has shot into the #2 position with 96.5 million views,Kia has jumped into third place with 87.9 million views, and Ford remains #4 with 78.4 million views.

Video Content Drives Conversions



Hubspot compiled a very comprehensive infographic that shows the true power of video marketing. Although there is a lot of good data in it, there are a few highlights that can work directly with your strategy:

  • Video in an email increases click-through rates by 200 to 300 percent
  • Including a video on a landing page can increase conversions by 80 percent
  • 65 percent of executives visit the marketer’s website and 39 percent call a vendor after viewing a video.
  • 59 percent of exectutives would rather watch video than read text.

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Five Reasons to Include Video Marketing in Your Digital Strategy


By Riley Panko July 8, 2016

On June 14th at a conference in London, top Facebook executive Nicola Mendelsohn predicted that in five years, Facebook “will be definitely mobile, [and] it will probably be all video.” This comes quickly on the heels of news that the heavily video-driven Snapchat dethroned Twitter, taking a spot in the top three social media platforms (behind Facebook and Instagram).

With the future of online marketing increasingly driven by compelling and relevant video content, marketers and advertisers need to jump on board the trend or risk falling behind.

5 Reasons to Embrace Online Video Marketing

If the recent social media shake-ups haven’t convinced you to contact a video agency yet, here are five more reasons.

#1 Moving Images are More Engaging Than Text

Did you know that we can process visual information 60,000x faster than text? Furthermore, 90% of information that enters the brain is practically non-verbal. Our basic biology inclines us to seek out visual content, as opposed to large blocks of text. This innate trend translates into marketing results as well. If you simply include the word “video” in in the subject line of an email, it’s been shown to increase open rates by 13%. Furthermore, web visitors are 5x more likely to click on a post if it includes a video.

The Internet is increasingly saturated with masses of text and images. A unique and catchy video can cut through the deluge and bring your product or service to the attention of more viewers.

#2 Video Content Helps Form an Emotional Connection

The Harvard Business Review conducted a study of emotionally satisfied consumers and discovered that, although the fully connected consumers constituted just 22% of the sample, they accounted for 37% of revenue.

There is clearly value in forming a deep and personal relationship with consumers. Look at Dove’s widely popular “Campaign for Real Beauty” videos. Despite its simplistic staging, the videos’ theme of self-confidence echoed with women across the globe, creating cultural waves. Even years later, many remember the initial videos and their message.

While your video may not achieve peak Internet popularity, a well-crafted video can pull the heartstrings of the right type of consumers needed to boost your business.

#3 No Need to Invest Heavily in Video Production

Once, fancy visual effects and soaring camera shots were the exclusive domain of huge movie studios with big bucks. Now, drones allow video production agencies to capture breathtaking skyline shots or unique overhead views with little investment. Meanwhile, technology like the DJI Osmo simulates the stability of a dolly system, encapsulated in a handheld device.

These technological advances mean that the capabilities of video production agencies have grown, and a dazzling video could be within your budget restrictions. Shop around the video production market to discover which company offers the best features for the lowest price.

#4 Video Can Boost Conversion Rates

Maybe you already have the eyeballs, but need more of those viewers to make the final plunge. Well, good news – online video marketing increases conversion rates too, turning your audience into revenue. Visitors to a site are more likely to stay for an average of two minutes longer if it includes a video. Furthermore, those visitors are then 64% more likely to purchase a product. Online video draws customers in and can provide an exceedingly persuasive argument for your product.

#5 It’s All in the Numbers

Aren’t convinced yet? These statistics show that the future of the Internet lies in video, no matter what business you are – so you better be prepared.

YouTube reaches more US 18-49 year olds than any cable network in the US.
Top five most popular celebrities among US teenagers were YouTube star
73% of marketers confirm video has positively impacted marketing results
52% of marketers cite video content provides best ROI

So, when are you going to create your newest online video?



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Let Customers Get to Know You With Video

"Focus on video -- a medium with a more lasting impact."

-Kristen Craft, the director of business development at Wistia

Entrepreneur Magazine reports these key points:

  • Video lets you do more than just share information about a product: you can immerse viewers in an inspiring narrative about how your business came to be, and its potential.
  • Video is the most efficient way to form a large-scale human connection -- you get to make eye contact and speak face-to-face with an infinite number of people, without additional cost. 
  • If you're not using video that taps into the familiarity principle, you're missing out on conversions that could make your business what you dreamed it would be.

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Why Video Marketing is the New Darling of the Marketing World

The Huffington Post reports that "Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers."

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