"Focus on video -- a medium with a more lasting impact."
-Kristen Craft, the director of business development at Wistia
Entrepreneur Magazine reports these key points:
- Video lets you do more than just share information about a product: you can immerse viewers in an inspiring narrative about how your business came to be, and its potential.
- Video is the most efficient way to form a large-scale human connection -- you get to make eye contact and speak face-to-face with an infinite number of people, without additional cost.
- If you're not using video that taps into the familiarity principle, you're missing out on conversions that could make your business what you dreamed it would be.
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