Video Content Drives Conversions



Hubspot compiled a very comprehensive infographic that shows the true power of video marketing. Although there is a lot of good data in it, there are a few highlights that can work directly with your strategy:

  • Video in an email increases click-through rates by 200 to 300 percent
  • Including a video on a landing page can increase conversions by 80 percent
  • 65 percent of executives visit the marketer’s website and 39 percent call a vendor after viewing a video.
  • 59 percent of exectutives would rather watch video than read text.

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